Rebranding:
I developed a new brand identity featuring an illustrative icon inspired by the company’s name. The logo was built using simple geometric shapes and a modern typeface, combined with a color palette that subtly references a fox, creating a distinctive and memorable visual identity.

Following the rebrand, I designed and developed a new, modern website and helped reposition the brand across its social media channels.

I also produced and redesigned the majority of the product advertisements featured on the company’s eBay and Amazon stores.

After the brand was successfully consolidated in the market, I expanded the company’s product lines by creating hundreds of original illustrations used across printed products such as T-shirts, mugs, posters, greeting cards, and educational kits.

The visual design and advertising strategy I developed helped establish a new creative direction within this niche market.

Lord Fox is an e-commerce brand specializing in customized products.

I was responsible for leading a comprehensive branding transformation aimed at repositioning the company within its market niche.