Creative Process

The project began with the development of the visual concept, mood, and narrative, followed by the creation and selection of AI-generated assets, including characters, environments, and key visual elements inspired directly by settings from the film. These assets were created in Photoshop using gathered references, reimagined via AI, and then adapted and integrated into a cohesive visual universe.

The animation phase focused on creating cinematic camera movements, character and environment motion, logos, transitions, atmospheric effects, and compositing. The final result combines AI-assisted visual creation with traditional motion design techniques, utilizing AI as a creative tool rather than the final product.

The outcome is a fictional fragrance campaign designed to demonstrate how emerging AI workflows can be combined with art direction, storytelling, and motion design to create distinctive advertising experiences.

Auryn

Creative Brief

Auryn is a fictional luxury fragrance inspired by the dreamlike world and visual language of The NeverEnding Story. The concept was created as a speculative advertising campaign, imagining how a contemporary fragrance brand could translate the film’s sense of fantasy, adventure and wonder into a cinematic product experience.

The creative direction combines fantastical environments, characters and atmospheric elements with premium fragrance advertising aesthetics. AI-generated assets were used as part of the visual development process, providing a foundation that was then refined, composited and brought to life through motion design.